Rabia Asgarova's profile

"Kashalata" Autism Cafe Branding

Logo Idea - Repetition Symptom
Logo Idea is based on Repetition Symptom of ASD. Therefore, letter A is taken from the name of the cafe. It symbolize the doors which open to their inner colorful world.
Graphic Elements Idea
The aim was to inform people about the last 4 symptoms (difficulty making eye contact, avoidance of touch, hyperactivity, sensory problems) in a gentle and beautiful way and  these 4 graphic elements were created. The reason lines are used is because our world is as complicated for them as their world is for us.
1st element line shows "Confusion"
2nd element line represent "Distance"
3rd element line shows "Fast Movements"
4th element lines represent  "Sounds waves"
Pattern Idea
Puzzle pieces are the symbol of ASD people. When someone says talent, these 5 examples come to our mind. The main message is, If we enter their inner world and discover the talents that complement and polish them, we can bring them to society.
Therefore the pattern is only within the items or can be revealed when viewed from different angles.
Typeface Design Idea
As autism spectrum disorder manifests itself differently, the font is the same but manifests itself in different ways and character.
Poster Idea
Everyone knows the story of Alice in Wonderland. For me, Kashalata cafe is a magical place in this world. So I used this movie as inspiration to create this poster and this time Alice traveled to this magical ,wonderful cafe. In the film, everyone gathers around a tea table, where the cafe is offering free tea for a limited time, especially for April 2, which is celebrated as Autism Awareness Day.
"Kashalata" Autism Cafe Branding
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"Kashalata" Autism Cafe Branding

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